The goal of digital marketing is simple – use the Internet to make your business more money. Doing so can be quite easy and the results are almost always astonishing. As consumers continue to focus their attention on their laptops and cell phones, Tahoe businesses are beginning to realize the value of establishing a strong online presence. Does your business have a mobile-friendly website? Have you created a Facebook business page? Do you know where your website ranks in Google search results? Do you have an efficient way to communicate with your customers? If you answered “no” to one or more of these questions, keep reading.
1. Your customers can’t find you without it
This may sound obvious, but it’s very true and very important. In the past, if you wanted to find a local plumber, you’d look one up in the Yellow Pages or ask a friend or neighbor for a recommendation. Today, more and more consumers are turning to search engines like Google to find local businesses. Sound familiar? According to a May 2014 study on consumers’ local search behavior, 4 out of 5 consumers search for local products and services using Google. And they’re doing so using their cell phones! The study also found that a whopping 88% of all web searches are made from smartphones. Bottom line: Lots of people are asking Google for information about businesses in our community and if they’re lucky enough to find yours, they’ll most likely be viewing it on a mobile device. Having a modern, mobile-friendly website that consumers can easily find is absolutely essential for your Tahoe business to succeed in the Digital Age.
2. It’s hyper efficient and effective
Newspaper and radio advertisements are great, but they cost more than many small businesses can afford and don’t typically reach very many consumers. More importantly, there’s no way to track their performance so it’s difficult to know whether they’re even working. Social media marketing, search engine optimization, and email marketing all provide real returns with measurable results that help business owners reach more of the right customers and gain valuable insights into the performance of their marketing strategy.
3. Your competition isn’t doing it
Many small businesses view marketing as a waste of money and allocate very little if any of their budget to these efforts as a result. This is a huge mistake as the results of an effective marketing strategy can pay huge dividends, both for your brand and your bottom line. There are thousands of small businesses in the Truckee-Tahoe region and many of them don’t last more than a few years before an economic downturn or multi-year drought wipes them out. Invest in your brand’s online presence now and ensure your business thrives for decades to come.
4. Technology is amazing
The PC is 30 years young, the iPhone only hit shelves 8 years ago, and Tesla is building a self-driving car as I type. It’s debatable whether all of this progress is a step in the right direction, but one thing’s for sure – ground-breaking technologies are affecting our lives more and more every day. For most Tahoe small businesses, the thought of adopting a new technology can be frightening. Having witnessed several local businesses bravely transition to these technologies with great success, I assure you it’s well worth the effort. Online reservation systems help our hotels book more rooms and our restaurants seat more tables. Peer-to-peer websites like Etsy allow our local artists to sell more things to more people around the world. And crowdfunding sites like Kickstarter help local bands like the Dead Winter Carpenters create their next album. So ask yourself, how can technology help your business?
5. It’s much easier than you may think
Email campaigns, social media accounts, even your own website. There are thousands of easy-to-use tools available to business owners to help them manage their online marketing efforts. Starting an email newsletter campaign only takes a few clicks, Facebook posts can be scheduled in advance and tracked in real-time, and publishing a blog post is as simple as composing an email. It’s never been easier to manage your online presence.
6. Targeting has never been as accurate
Smart business owners put a lot of time and energy into identifying and reaching their target customer. For the majority of Tahoe businesses, that customer is either a second homeowner who lives in the Bay Area, an outdoor-loving individual or family, or another local business. Several efficient marketing tools and techniques exist today to help help get your message directly to the right audience.
7. Consumers love shopping online
According to a recent report from the US Department of Commerce, web sales have nearly quadrupled in the last 10 years. Total web sales in 2014 were $300 billion. Get the picture? Tahoe small businesses are missing out on a huge opportunity if they’re not showcasing their products on the Internet. Payment processing, shipping logistics, and tax calculation, can all be easily incorporated into an online store to make your products available to all of your customers, all the time, no matter where they are.
At First Chair Digital Marketing, we pride ourselves on the ability to match our clients’ needs with the best online marketing solutions available. There’s rarely a bottom-line that we can’t have a significant and positive impact on. The majority of our clients come to us with an outdated website or none at all. We start by building them a beautiful new website that’s mobile-friendly and loaded with awesome content. From there, we shift our attention to driving more visitors to their website with an effective SEO strategy and converting those visitors to customers. We approach each clients’ situation with a fresh perspective and develop a custom-tailored strategy based on their individual goals and needs. We also offer 1-on-1 consulting plans on an hourly basis for those who are looking for a push in the right direction. Contact us today to learn how we can help your brand look and perform better than ever.
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