Michelle Shea, backcountry cooking enthusiast and creator of Adventure Dining Guide, was stuck with a WordPress website that was difficult to manage and didn’t showcase her content the way she had originally envisioned. After a few meetings to learn more about her vision and nail down her functional and design requirements, we knew exactly what to do.
With a ton of existing visual content and lots more in the works, she needed a magazine-style website design that made it easy and enjoyable for people to devour all of her awesome videos, recipes, and how to articles. We also made it possible for users to comment, rate, print, and share all of her recipes and posts. Another important element of this project was to clean up duplicate content that was hurting her SEO.