Stoopid Shades, a Truckee-based sunglasses brand, was looking for ways to sell more products online and approached First Chair looking for strategic marketing consulting.

We worked with the owner to understand the current situation, conducted market research, and developed a digital marketing strategy with the goal of increasing awareness, growing their audience, driving more website traffic, and ultimately increasing sales. As a young company in a competitive niche, brand awareness

During our engagement in the summer of 2016, we generated visual content for Stoopid Shades and used it to reach over 100,000 people in their target audience. This led to a 5X increase in social engagement, a 3X increase the size of their social audience, and a 19% increase in online sales.


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