Tahoe Marketing Workshops

As digital marketing professionals and proud Lake Tahoe residents, we understand the importance of a strong community. Mountain towns, especially those with a large economic dependency on tourism, have a unique opportunity to leverage technology to cash in. Throughout the year we host workshops with the hope of empowering local businesses to take steps towards achieving their goals. Keep reading if you'd like to learn more about our marketing training programs.

When

Tuesday, January 24th
11 AM – 1 PM

Where

Atelier
10128 Donner Pass Rd.
Truckee, CA 96161
530.386.2700

Register Here

ART MARKETING // Content Marketing Strategies

Great written and visual content is the #1 way to attract new customers and build lasting relationships. It’s fun, organic, and the best part is, anyone can do it!

If you’ve got a website, blog, online store, social media accounts, or an email list, this workshop is for you. Local digital marketing expert Kevin Wallner will introduce you to the concept of content marketing, demonstrate the power of great content, and show you how to earn attention by creating and promoting your own content. You’ll come away with a detailed content marketing plan for your business and the confidence to begin executing it immediately.

In this interactive workshop, Kevin will walk you, step-by-step, through brainstorming, researching, and selecting the best topics and types of content for your audience. Then, he’ll introduce you to simple tools and techniques for creating great blogs, photos, videos, and streamlining the process. Finally, he’ll teach you how to use social media, PR, and influencer marketing, to promote your content like a pro.

This workshop is designed for artists, makers, and entrepreneurs with an interest in (or direct experience with) selling their work on the Internet. It’s also great for local store and gallery owners and anyone whose products are listed online.


When

Tuesday, February 7th
11 AM – 1 PM

Where

Atelier
10128 Donner Pass Rd.
Truckee, CA 96161
530.386.2700

Register Here

ART MARKETING // SEO & Keyword Research

SEO (search engine optimization) is a powerful marketing technique that uses “keywords” to drive traffic to your website or online store. It’s free, fun, and you don’t have to be a computer whiz to do it!

If you’re a creative looking to sell more of your work online, this workshop is for you. Local digital marketing expert Kevin Wallner will breakdown the science of search engines, discuss SEO best practices, and show you how to get the most bang for your keyword buck. You’ll come away with a list of the best keywords for your business and the confidence to use them like a pro.

In this interactive workshop, Kevin will walk you, step-by-step, through the process of brainstorming, researching, and selecting the right keywords. Additionally, he’ll introduce you to free tools to simplify the process and help you avoid common SEO mistakes. Finally, he’ll teach you how to target specific keywords by incorporating them into your website, blog, or Etsy shop.

This workshop is designed for artists, makers, and entrepreneurs with an interest in (or direct experience with) selling their work on the Internet. It’s also great for local store and gallery owners whose products are listed online.