Who we are.

Founded in 2015, First Chair is Truckee-Tahoe's #1 choice for cutting edge websites and marketing excellence. We connect your brand directly to your customers by creating beautiful, mobile-friendly, search engine compatible websites and showcasing them online using the latest, most effective digital marketing tactics. We service a wide range of local businesses, including restaurants, hotels, retailers, contractors, photographers, artists, musicians, and startups.

Kevin Wallner

Founder / Lead Digital Strategist

Powered by passion and driven by purpose, Kevin is a strategic thinker with over a decade of professional experience in marketing, data analysis, management consulting, sales, and finance. He possesses an ideal blend of technical and creative skills and is motivated by the opportunity to leverage both to create value for his clients. Born and raised in California, he’s spent ample time exploring the state by snowboard, bicycle, and foot. In recent years, technology, photography, and adventure travel have become the primary motivators in Kevin’s life.

Google Analytics is an intelligent web and marketing analysis tool. We’re qualified to help you implement analytics on your website and leverage this information to measure your marketing success.

Google AdWords is a powerful online advertising tool. We’re qualified to help you setup, monitor, and optimize your AdWords campaigns to help you grow your business on the web.

How we work.

1 KNOWLEDGE is power, yet most businesses dive into marketing projects knowing very little about the challenges and opportunities ahead. Not First Chair. We meet with you to understand your current situation. Then, we develop a custom strategy based on your business objectives complete with intelligent goals, deliverables, and milestones.


2 EXECUTION is everything. With a rock solid plan in place we'll make the necessary technical updates and then begin creating the content we need. Some clients prefer to be completely hands-off while others prefer to be closely involved every step of the way. We have experience with a variety of clients and can easily collaborate with you and your team.


3 MEASUREMENT is a breeze if you know how to leverage technology the way we do. The beauty of digital marketing is that most efforts are trackable and measurable so you can identify what's working and what's not. We keep a close eye on all the important stuff and send you updates so you always know how things are progressing.

Behind the name.

To skiers and snowboarders, the "first chair" represents that coveted position at the front of an early morning lift line, only achieved by the most dedicated of snow riders. Those who are fortunate enough to secure a spot at the front of the line are rewarded with virgin powder down untracked ski slopes while everyone else watches. We chose the name First Chair because, just like those early-rising powder hounds, we work extra hard to ensure we're first in line. The best part is, we even saved you a spot!