First Chair Digital

Founded in 2015, First Chair has quickly become Lake Tahoe's #1 choice for online marketing services. We connect your brand directly to your customers by creating beautiful, mobile friendly, search engine compatible websites and promoting them online with intelligent marketing strategies. We've worked with a wide range of clients but our passion lies in using inbound marketing tactics to help small businesses and entrepreneurs realize their dreams.

Kevin Wallner

Founder / Lead Digital Strategist

Powered by passion and driven by purpose, Kevin is a strategic thinker with over a decade of professional experience in marketing, data analysis, consulting, sales, and banking. He has an ideal blend of technical and creative skills and is motivated by the opportunity to leverage both to maximize value for his clients. Born and raised in California, he’s spent his life exploring the state by snowboard, bicycle, and foot.

Our certifications.

Google Analytics is an intelligent web and marketing analysis tool. We’re qualified to help you implement analytics on your website and leverage this information to measure your marketing success.

Google AdWords is a powerful online advertising tool. We’re qualified to help you setup, monitor, and optimize your AdWords campaigns to help you grow your business on the web.

Our process.

1 KNOWLEDGE is power, yet most businesses dive into marketing projects knowing very little about the challenges and opportunities ahead. Not First Chair. We meet with you to understand your current situation. Then, we develop a custom strategy based on your business objectives complete with intelligent goals, deliverables, and milestones.


2 EXECUTION is everything. With a rock solid plan in place we'll make the necessary technical updates and then begin creating the content we need. Some clients prefer to be completely hands-off while others prefer to be closely involved every step of the way. We have experience with a variety of clients and can easily collaborate with you and your team.


3 MEASUREMENT is a breeze if you know how to leverage technology the way we do. The beauty of digital marketing is that most efforts are trackable and measurable so you can identify what's working and what's not. We keep a close eye on all the important stuff and send you updates so you always know how things are progressing.

Behind the name.

To skiers and snowboarders, the "first chair" represents that coveted position at the front of an early morning lift line, only achieved by the most dedicated of snow riders. Those who are fortunate enough to secure a spot on the first lift chair are rewarded with fresh powder down untracked ski slopes. We chose this name because, just like those early-rising powder hounds, we work extra hard to ensure you're exactly where you want to be.